Hey, I’m Francine Lasky

Mark Twain said the difference between the almost right word and the right word is the difference between the lightning-bug and the lightning.

That's what re/define is built to help you find — the lightning. Every week one word gets examined. What it really means. What we've done to it. What it could mean instead. And one question at the end that nobody answers out loud but everyone takes home. I come to this work through twenty years of sitting with leaders in Vistage peer advisory groups — CEOs, senior executives, people who run things and carry that weight largely alone. Before that I ran a small manufacturing company for eleven and a half years without an HR department, a playbook, or anyone to call when things got messy. I know what it costs when the words don't land. I know what becomes possible when they do. re/define is the tool I wish I'd had in every room I've ever sat in. It's yours now too.