• Words that CONFUSE. Everyone nods, but nobody means the same thing. Alignment, culture, balance

  • Words that LET PEOPLE OFF THE HOOK. No owner, no date, no decision. Circle back, I'll get back to you, we should

  • Words that SHUT DOWN. The conversation ends and people stop telling you things. Accountability, "that's a great question" as a deflection

  • Words that DIVIDE. They land one way with you and another way with them. Boundaries, hustle, quiet quitting, culture fit

  • Words that ring HOLLOW. They've been said so often nobody believes them. Synergy, authentic, open door

  • Words that SHRINK you. They tell a story where you have no choices. I have to, I can't, they made me

  • Words that OPEN things up. They give you an option you didn't know you had. Pause, enough, ubuntu, and your "president" story